FBF Originals Welcomes Trio of New Hires

By | March 12, 2019

Martinsville, IN (March 12, 2019) – For Bare Feet, Inc., branded and marketed as FBF Originals LLC, a leading manufacturer, distributor and retailer of licensed and novelty socks, is pleased to welcome three new members to its front-office management team.

Dawne Davis is FBF’s new director of human resources. She is a Certified Senior Professional in Human Resources with a strong background in employee relations, labor and employment law, and litigation and legal compliance. She holds degrees in management and paralegal studies and was previously employed by Republic Airline, Eli Lilly and Company, and Ice Miller. 

Jon Glesing joins FBF as director of marketing and communications. Starting in 1999, he was Hat World, Inc.’s first marketing director where he worked for 12 years and self-started the company’s communications department. More recently Glesing has held marketing, communications and public relations director roles with the Indianapolis Zoo, Indianapolis Indians and Teachers Credit Union.

Dave Helmkamp is FBF’s new director of retail. He spent more than 20 years at entrepreneurial Hat World, which became best-known as LIDS Sports Group. His roles there included store manager, district sales manager, senior buyer and lids.com merchandise coordinator. His recognitions include store manager of the year and employee of the year.

FBF Originals is the longest-tenured sock licensee of the National Football League, and is also licensed with hundreds of colleges, the National Basketball Association, the National Hockey League, NASCAR, and Fortune 500 companies and other businesses such as chocolate manufacturer Hershey, Wrangler, and Mossy Oak, among others. From 1997-2016 FBF Originals produced the official on-court sock of the National Basketball Association.

The FBF story is both entrepreneurial and heartwarming. Company founder Sharon Rivenbark, a schoolteacher and single mother, started the company in 1984 with a 19th-century sock-knitting machine and a quaint shop named For Bare Feet in a rural tourist community in Brown County, Indiana. The shop, located 1-hour south of Indianapolis, is still in operation along with others across the United States.

The present-day FBF Originals corporate headquarters and factory are run by Rivenbark’s youngest daughter CEO Kelly Baugh. Using state-of-the-art equipment, the company knits high-quality socks, headbands, wristbands, scarves and other items sold by retailers across North America.

The company also offers its products for purchase online at www.forbarefeetshops.com.